Experience Brand Thinking is an immersive workshop series designed by moi :) for entrepreneurs to learn design and brand thinking skills. With a focus on empowering early-stage startups to embrace a human-centered design approach in developing their brands, and techniques to identify trends, generate insights, develop their unique value proposition to create a differentiated space in the market place.
Brands are ideas that we create to connect with the consumers, to sell our products and services. So, it is critical to think about brands from the customer’s perspective – understand, perceive and predict their needs and wants.
Through Experience Brand Thinking workshops, I intend to share cutting-edge techniques derived from the latest in design research, innovation strategy, branding and marketing, for a fresh perspective on building purposeful brands.
Workshop 1
Workshop at The Met Museum
The first workshop was held at the camp exhibit and rooftop of the Metropolitan Museum of Art in New York City.
Held in partnership with Spinster it was an invite-only beta. #ExperienceBrandThinking workshop was held at the MET’s Camp exhibit during its closing weekend. Twelve entrepreneurs from Spinster’s community at various stages
of their startup build were invited to the exhibit. Here, the founders worked as a group to identify what resonated with them, and how the exhibit could be more user-friendly based on their own experiences, and how they could apply the learnings into their own startup brands.
Participants synthesizing their themes from their experiences.
photo credits: Mark SpaethWorkshop 2 - A Taste of Fall
