Objective: Lowe’s was looking to engage millennials by teaching them D.I.Y skills.
Process: User Research, Surveys, Interviews, Synthesis, Insight generation, Concept development, Prototype, Testing, Iterations, Final Concept and Prototype.
Solution: Experience and engagement proposals in the community spaces.
We prototyped and presented proposals to create a community of millennial D.I.Y.ers that have a safe space to learn, connect, and gain confidence through pop-up D.I.Y. experiences.
We conducted qualitative research, identified the problems, found opportunity areas through our learnings, generated insights, prototyped and tested our ideas and recommended relevant solutions to the client to promote the D.I.Y culture amongst the target group to create lasting connections with the brand.
Learnings: 1. Millennials are looking to connect with like-minded communities. 2. They seek hands-on guidance much like coming from their parents. 3. They are not homeowners and so don’t experiment with heavy D.I.Y. at home.
Time: 12 weeks
Role: Design Project Manager, Designer, Facilitator
We looked at creating an event in the community that helps build a safe space for people to create the community, improve the dynamics in their locality and get people to learn skills that will empower them to do future D.I.T. projects. We call it “The Community Toolbox”
It starts with the promise that the best things are the ones built together and go beyond the object to target the emotional connection shared by co-learning and co-creation.
An experience that would empower the users with hands on learning skills and in the process create a collaborative space in the community. A truly D.I.T. experience. It consists of a tool box where the users can use and rent tools and is also a multi-functional pop-up that changes the behavior and dynamics of the communal space.