Launching a brand that has a success story in Europe, comes with its challenges. How do we retain the heritage while changing the context? How do we appeal to the senses while staying functional? How do we keep consistency and push the brand forward? These were some of the many questions asked while developing the campaign for Ultra Blends.
It was important to understand the differences in various markets as the consumers behave differently, things that appealed to one region were thought to be out of reach in the other. After gaining deep insights into the categories and the marketplaces, we developed a 360 campaign that had a global appeal.
Ultra Doux, Ultra Blends, Whole Blends, different names, different ingredients, with a common theme - natural hair care products truly blended with love. Right from the concepts to the consumer experience, a powerful storytelling that the users globally connected with.
Scroll down to see how the story unfolded.